This June, 700 cases of Brau Pils will be repackaged as PRIDE PILS in cans designed by Josette Matoto that will be available throughout Washington, DC for the annual Capital PRIDE festival. All proceeds from the sale of the special golden unicorn cans will benefit local LGBTQ youth empowerment program, SMYAL and The Washington Blade Foundation, which is dedicated to preserving the Blade’s legacy while funding new enterprise journalism projects and encouraging the next generation of LGBT journalists.
A press release notes that BRAU PILS, which is now part of Brau's year-round lineup, has surpassed Citizen Belgian Pale Ale as the brewery's third best-selling beer.
“We have seen drastic growth, especially in the on-premise sector over the past year, for Pils,” says Co-founder & CEO Brandon Skall. "It's been my everyday beer since we added it to the lineup and I don't see that trend ending anytime soon."
The Brau Pils, which recently was awarded the silver medal in the German-style Pilsner category at the Los Angeles International Commercial Beer Competition between Weihenstephan Pilsner & Firestone Walker Brewing’s Pivo, incorporates Hallertau Tradition hops and a German heirloom malt variety produced by world-renowned malster, Weyermann.
“We chose to swap out the domestically-grown base malt we used in the original recipe, which was the missing piece of the puzzle that took Brau Pils to the next level,” says Head Brewer & President Jeff Hancock. “The only non-imported ingredient for this recipe is good old DC water.”